Would you choose entrepreneurship?
Every day young people are faced with career choices and very few are considering entrepreneurship as one of them. Watch and read the stories of very young Africans who decided to go against the norm and start their own businesses.
What key moments make a successful young entrepreneur?
#ItStartsWithYou is an eight episode docu-series that explores the stories of very young African entrepreneurs and the key moments that contributed to their success. These eight stories have been chosen because of the passion, commitment, drive, and grit that these young people exhibited as they created their own pathways.
Download the accompanying case studies to dig deeper into each entrepreneur's journey and gain access to the lessons that they learned along with insightful questions on the decisions that they made.
EPISODE ONE: ANDREW MUPUYA
Building Relationships to Secure Funding
Case Focus: Investment
Many entrepreneurs rush to look for investors and sometimes end up making the wrong decisions. Watch Andrew's story and read the case study to find out why relationship building leads to investment.
EPISODE TWO: IGNATIUS AHUMUZA
Choosing Agriculture as a Career
Case Focus: Agriculture
Agriculture has an unglamorous image across Africa. Many young Africans would rather pursue a traditional career rather than farm. Find out why Ignatius chose this difficult but fruitful path.
EPISODE THREE: KARIDAS TSHINTSHOLO
Investing in the Future of Agriculture
Case Focus: Agritech
There’s a general wave that agritech is becoming sexy and holds many opportunities. Entrepreneurs like Karidas have built successful business models on this premise. Find out how he did it.
EPISODE FOUR: AMANDA JOJO
Case Focus: Mentorship
Mentors make a positive difference to the trajectory of very young entrepreneurs. Read Amanda's case study to find out how she leveraged her relationships to grow her business.
EPISODE FIVE: KOLAWOLE OLAJIDE
Starting Young in Order
to Grow Big
Case Focus: Business Growth
By starting young, Kola was able to grow his businesses over a long period of time and ensure that he met customer demand. Learn from Kola's decisions by reading his case study.
EPISODE SIX: VANESSA ISHIMWE
Case Focus: Social Entrepreneurship
Vanessa started her business to empower marginalised communities. Read about her strong sense of social responsibility, and why young entrepreneurs are more likely to contribute to social change.
EPISODE SEVEN: IBRAHIMA BEN AZIZ KONATE
to Reap the Rewards
Case Focus: Career Choice
By pursuing agriculture, Ibrahima Ben Aziz chose an unpopular path but has reaped the rewards of his business by defying odds. Read his case study to understand how to follow the same path.
EPISODE EIGHT: GEOFFREY MULEI
Hiring Young People
to Stay Ahead
Case Focus: Youth Employment
Geoffrey has chosen to employ his peers to positively impact the youth unemployment gap in Africa. Find out why hiring young people has given Geoffrey's business competitive advantage.
#ItStartsWithYou Watch Parties
Bonus #ItStartsWithYou Case Studies
Including Parents in the
Case Focus: Parental Support
Fadwa chose to pursue entrepreneurship and found success through the support of her parents. Fadwa’s story demonstrates why parents are a determinant to the success of young entrepreneurs.
Challenging the Status Quo through Innovative Solutions
Case Focus: Innovation
Abdulwaheed’s story is an example of how very young entrepreneurs can solve real-world problems because they are often more willing to try new solutions. Read his story for lessons on how to grow an innovative business.
Case Focus: Education
Successful entrepreneurial ventures can be significantly aided by good entrepreneurship education at all levels of schooling. Read how Belinda took her entrepreneurial leadership learnings from African leadership Academy to start her business.
Do you teach entrepreneurship?
Anzisha's Educator Community is designed to support Educators who are passionate about shaping Africa’s youth by providing tools such as these case studies.
How did we choose these case studies?
After sending out surveys to young entrepreneurs and asking them what key decisions contributed to their journey, these case study constructs emerged.