FellowsUgandaManufacturingJovia Nassuna Kintu 

Jovia Nassuna Kintu 

Kia Cosmetics
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About Jovia

Jovia is a 21-year-old entrepreneur from Kampala, Uganda. She is currently in a second year at Makerere University studying Industrial and Fine arts. She aims to encourage men and women to embrace and love their natural African hair and not use any chemicals to tame it.

Transition into Entrepreneurship

Jovia’s first venture at business and entrepreneurship was in February 2020 when she hosted a fashion show and art exhibition. Jovia utilized the lockdown time during COVID-19 to invest in producing chemical-free hair products for women. Jovia currently balances being a university student and managing a business with the support of her parent and friends.

Business Profile

Jovia is the founder of Kia Cosmetics, which manufactures affordable organic shampoo, conditioner, and other hair products to provide women with an alternative to chemical haircare products. Her motivation comes from her struggle with burns from using chemicals to maintain and handle her hair when she was still in school. While serving a primarily Ugandan client base, during Covid-19, Jovia managed to get two more online shopping platforms (CarteHub and Affiato) where Kia products can be featured making it easier for customers to order her products. Through Kia Cosmetics, she has created several job opportunities for young people. In the next 5 years, Jovia envisions Kia Cosmetics to be the leading cosmetics company in Uganda, and in East Africa that makes quality products that women and men use and work effectively. Jovia also is looking to open products lines for kids and men.


Starting Small: Big Ideas, Limited Finances 

Anzisha Prize


In a world that frequently celebrates overnight success and rapid expansion, the notion of starting small may appear contradictory. However, it’s precisely in these humble beginnings that profound transformations and remarkable accomplishments often find their roots. As an African proverb wisely puts it, “Little by little, a little becomes a lot.” This highlights that big accomplishments often come from small, simple beginnings.

WATCH: The Journey Episode 1| Getting the business |

Anzisha Prize


The Journey follows exceptional 26 entrepreneurs as they navigate running their businesses in their 3-year fellowship. What is at stake? Four grand prizes worth 10 000 dollars each. But first, they must demonstrate how to grow and run successful businesses to unlock a series of prizes and the opportunity to win one of the four grand prizes. Who will stumble? Who will be victorious? Life is a journey but so is business.


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