Caballay Investment
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About Amadu

Born in January 2000, Amadu was raised by a single mother alongside his siblings in Freetown. The family moved to Guinea and later returned to Sierra Leone. Amadu has long dreamt of being a businessman. He grew up helping his mother in her work as a petty trader.

Transition into Entrepreneurship

Amadu started his first business aged 13 years old, selling biscuits and bags on the roadside and in the market during the holidays. He enlisted his cousin’s help to increase sales and make profits. From then on, he pursued other entrepreneurial opportunities – in human resources; graphic design and advertising; and paper bag creation. Each of these ventures failed, but each time, he failed forward. Amadu revisited the idea of a paper bag production venture because of the overuse of plastic in his community. Following positive feedback from his first customer, a neighbor, Amadu hired two friends and expanded the operation from his bedroom to a small backyard space. With that move, his business, Caballay Investment, came into existence.

Business Profile

Amadu founded Caballay Investment in 2020 an eco-friendly paper bag manufacturing company. They produce handmade paper bags, restaurant packaging, and branded bags using local materials. Additionally, they offer wraparound services such as screen printing, graphic design, logo design, and social media advertisements. Caballay Investment provides these services to other businesses, including supermarkets, fashion stores, stationery shops, printing presses, hotels and restaurants. The paper bags are durable, reusable, and recyclable.


Meet the 26 Young Entrepreneurs in Africa including 4 from Nigeria for the Anzisha Prize Fellowships

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The Anzisha Prize ( has revealed their top 26 entrepreneurs for 2021. The entrepreneurs, who are between the ages of 18 and 22, will each receive more than US$5,000 in funding and more than US$15,000 worth of venture-building support services over three years, which are aligned with the prestigious fellowship’s new structure of enabling young people to receive the financial and mentoring support they need to succeed.

Top 26 Young Entrepreneurs in Africa Selected for New Three-Year Anzisha Prize Fellowships

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“We’ve seen clearly that a transition from secondary or tertiary education directly into sustainable entrepreneurship requires both financial and learning support,” comments Josh Adler, Executive Director of the Anzisha Prize. “Through our long-term partnership with the Mastercard Foundation, we’re thrilled to not only announce an increase in the number of fellowships we can offer each year, but also in the monetary support each venture will receive.” The 2021 Anzisha Fellows were selected from hundreds of applications across the Africa, and passed multiple stages of vetting and evaluation. Applicants were from countries such as Mali, Togo, South Africa, and Madagascar and running businesses in education, health, agriculture, manufacturing, energy, and beauty. These young Africans are demonstrating how it’s possible to pursue entrepreneurship as career in the face of the pandemic.


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