At an early age, Alaa had a passion for business. In 2016, she participated in Eyouth where she co-founded and headed her first project “Fettrah”-a project aimed at teaching different skills to people with mental disabilities. After Fettrah, Alaa also went on to co-found CFI “Camps for intelligent”, an organisation targeting youth aged 12 to 17 to teach them new skills that traditional schools were not focusing on. CFI focused on skills such as art and design, android and web design, and different languages. Through CFI, Alaa and her team were able to cater to more than 70 young individuals. Alaa continued to mix her passion for business with community engagement. Post-2017, Alaa worked as a community manager for a Cloud co-working space, one of the leading business hubs in Al Minya, Egypt. Combining all her experience, Alaa then co-founded Presto.
Known to deliver
Presto is an automated, delivery system that connects Vendors with customers and suppliers. Presto provides a crowd-sourced network of delivery agents for home & small businesses, making it easy for them to request an agent to deliver their products. They also provide a marketplace for them to list their on-demand products. Presto serves over 300 stores and merchants in over 2 cities.