Archive for May 2016

There are millions of books and articles written about strategy, strategic planning, strategic processes etc. around the world, and yet it is the one area in small business that is still not highly considered as a need. This could be to various reasons including the urgency to survive in business, a lack of understanding of…

Marketing (the process) is often confused with the different activities , such a advertising, that are included in the overall process aimed at delivering value to customers in order to satisfy their needs at a profitable return for the business. An understanding of Marketing, will assist the small business owner develop better marketing strategies that…