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Theory of Change

The Anzisha Prize will inspire and support very young Africans with leadership potential to pursue and succeed in entrepreneurship

Our goal is large scale behavior change
to enable the #AnzishaScenario.

We will influence:


Very young Africans with leadership potential to become entrepreneurs.

(Those who must choose this path)


Parents & Teachers to support entrepreneurship as a career choice.

(Those who most influence the career decisions young people.)


Investors & Policy Makers to specifically create opportunities for very young entrepreneurs.

(Those who most affect the environment in which entrepreneurs must succeed,)

Impact and outcomes


Successful entrepreneurial ventures run by very young people (15-25 years) that employ other young people  economic development and reduction of youth unemployment in Africa

Outcomes: Very young people (15-25 years) with leadership potential will have:

  1. Developed their entrepreneurial aspirations
  2. Improved their entrepreneurial leadership, confidence and skills
  3. Participated in learning-focused entrepreneurship support interventions
  4. Increased job creation through acceleration support
  5. Understood the need for and their role in realizing the Anzisha Scenario

Outcomes: At the entrepreneurial ecosystem level, Anzisha will have:

  1. Produced and shared evidence about enablers/barriers that influence knowledge and actions of parents, teachers and investors
  2. Enhanced parental/family support for emerging young entrepreneurs
  3. Increased access to entrepreneurial skills development materials and training for African educators
  4. Inspired stakeholders to support and invest in very young entrepreneurs

Three interrelated pillars of work to achieve outcomes


Collaborate  builds communities of parents and educators (and later investors and policy-makers) to create support systems that build capacity of young entrepreneurs and increase chances of success.

Demonstrate develops, tests and shares best practices on how young people can be supported to become entrepreneurs, building on learnings and actionable insights from Anzisha’s work.

Celebrate  seeks out and shares Africa’s most inspiring stories of very young entrepreneurs and the ecosystems in which they succeed to encourage young people to choose entrepreneurship and persuade the broader ecosystem to support young entrepreneurs.

Putting it all together: The Anzisha movement

  • Achieving the vision requires time and involvement of many stakeholders across the entrepreneurial ecosystem; achieving the vision requires a movement that grows over time.
  • Stakeholders include young people, parents, educators, investors and policy makers.
  • Individual entrepreneurship pathways making up the movement are not linear or uniform.
  • Focus develops and the movement grows from inspiration and awareness raising = motivation and attitude change = influence and behaviour change.

Program Impact

Successful entrepreneurial businesses run by young people that employ other young people

Socio-Economic Result

Economic development and reduction of youth unemployment in Africa.

The Anzisha Movement: inspiring and supporting very young Africans to become entrepreneurs

Anzisha-Movement (1)